In 2024, the YouTube Music app launched ASK MUSIC. This new AI-driven feature allows users to transform any creative idea they have into a personalized custom playlist tailored to their tastes. To promote this exciting functionality, we developed a unique campaign aimed at inspiring users by bringing to life a variety of playful prompts in charming and adorable miniature form. We paired this with some infomercial style social videos to keep the ideas flowing.

YouTube Creative Studio
Creative team: Ivan Whitted, Mark Sikes
Director: JonPaul Douglass
Set Design + Miniatures: Billy Wesley & Jed Voltz
Production+Post: Ways&Means
Edit: Rock Paper Scissors – Alyssa Oh & Louis Palacios
VFX: Pretend
Color: Ethos – Kaitlyn Battistelli