YouTube returned as Coachella's exclusive livestream partner for the 11th year, offering an immersive virtual festival experience. To promote the six feed livestream over both weekends, we created engaging trailer films and four Shorts campaigns featuring artists like Blackpink, Becky G, Burna Boy, and Calvin Harris. Collaborating with these artists, we created custom prompts for Shorts, encouraging fans to use the hashtag #CoachellaOnYouTube. The campaigns also featured digital billboards in seven cities (Los Angeles, New York, Nashville, Atlanta, Miami, London, Tokyo) and targeted media across various platforms.

YouTube Creative Studios
Creative Direction: Christina Whalen, Andrew Shaffer
Producer Partners: Meghan Dibley, Maia Van Zandt
Strategy: Chloe Gettinger
Trailer Edit + Animation: Buck
Shorts Edit + Animation: Soren Stuve, Sandy Prudencio
Press: Variety, Billboard, Bloomberg TV
Awards: Clio Music Awards Bronze, 2024