Smirnoff sought to revamp its social channels with a fresh approach, moving away from traditional lifestyle imagery to embrace a playful and modern tone. As the brand's trusted agency, we established a dedicated in-house team to produce social content. As the lead producer, I successfully managed multiple shoots a month working with a small-scale budget. This involved sourcing and constructing props, purchasing equipment, building various sets, coordinating with food stylists, models, and other contributing photographers to bring the creative vision to life.

72andSunny
Maker Team: Jon Krippahne, Bessie Chang, Chelsea Marshal, Teague Miller, Tian Wang, Ivan Whitted

Other Contributors
Food Stylist: Lauren LaPenna
Photographer: Eric Medsker
Retouching: Gloss Studio, Dippin Sauce