YouTube launched a new feature called Primetime Channels, which allows users to access shows and movies from over 30 streaming services directly on the YouTube platform. This marks a significant step towards establishing YouTube as a go-to destination for official Movie & TV content, and further enhanced the brand's presence in the connected TV space.

Our marketing and creative efforts were focused on creating awareness and guiding users to the Movies & TV destination, where they can explore and select from the extensive catalog of official content available through Primetime Channels. Our launch message emphasizes the breadth of content by featuring timely premieres and popular titles. This campaign was primarily promoted on YouTube ad placements.

YouTube Creative Studio
Creative Direction+Script: Justin Pedone, Dustin Blouse
Editorial + Animation: Lost Planet
​Press: The Verge, Mashable, Techcrunch, Variety