As the Lead Producer for YouTube Music's RELEASED playlist, I spearheaded the weekly digital billboard promotion of the latest tracks from top talent in the music industry. In less than 2 years, we successfully expanded the promotion from featuring three artists per week to over 25 artists per week, amplifying our reach across multiple US and foreign markets. Starting from NY + LA, we expanded to cover Nashville, Atlanta, Miami, London, and Japan. Additionally, our team also created captivating video and static social assets from in-person captures, empowering artists to seamlessly promote their tracks on their own platforms.

Embedded Anomaly YouTube Team
Design: Macy Tang, Andrew Allen
Animation/Edit: Paolo Andrade, Mike Morra, Jonny Schaab, Rob Long